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What is branding?

 

What is branding?


Almost everyone is familiar with the word brand. By brand we mean the logo, symbol, name, etc. of a product or organization. the American Market Association , "a brand is a name, word, design, symbol, or other feature that distinguishes a seller's product or service from other products or services." Gives a position of its own.

When you say the brand of a product or organization, a different image of that product or organization comes to your mind. For example, there are many establishments for clothes or fashion house. If you are called 'Arang'.

But definitely a different look of the Arang organization, the type of their product, the design or style of their clothes will play in your mind automatically. This is done through branding and introducing the brand of the organization to you.

Think similarly about Google, Facebook, Mercedes or Coca-Cola. There are lots of social media, car companies, soft drinks. But whenever you hear these names, a distinct picture of their product or service will come to your mind. These names, or their symbols, are individual brands. Branding is the process of introducing them to you.

Branding is not just about recognizing the logo or name of an organization or product. This is a long and regular process. Every now and then different advertisements come in front of your eyes, different events are sponsored, or you hear the names of many products in social gatherings. These all fall into branding. In addition to the type of product packaging, the buyer's experience using the product, these are also branding!

Why Branding is Needed

Usually when we go to buy a product we first look at which company the product belongs to. Then we will look at the product based on the name of the company. Because based on the name of the company we tell the product of that company. And that is the power of branding. This requires branding in all cases.

All in all, branding is a big and essential part of your business success.

Five benefits of branding

1. Branding makes your product or organization stand out from the crowd.

As we saw in the beginning, branding gives a unique position to your product or organization. In this way people get to know your brand and get an idea about it. Think of a particular person ঃ he has certain characteristics, he has certain temperaments, his likes and dislikes, the type of clothes, the friends, the work, etc., his personal identity is formed among us. The same is true of branding.

2. Branding gives your product or organization a distinct position in the business competition.

It's more about the relationship with a brand than it is about a particular product. Suppose someone is accustomed to wearing Bata shoes. If you take him among the shoes of many brands, you will see that he is looking at the shoes of Bata first. This way your branding will differentiate your product from other competitors.

3. Branding builds the emotional relationship of your product or organization with your customer.

It sounds weird, but it's true! As I said in the previous example, the Bata organization has built a loyalty relationship with that buyer. When you do branding among your buyers, you can earn their trust. By doing this your buyer will come back to your product again and again.

4. When branding reflects the quality and features of your product, it is easier for the buyer to choose your product.

The quality of a product or organization is presented to the buyer through branding. This makes it clear to the buyer what he really wants. At the same time, your product commitment attracts him to the product. Only if you can maintain the quality of the product as promised, it is possible to build a trusted buyer group.

5. Branding also helps you to attract good employees to the organization.

Branding creates a social value for your product or organization. The better your branding, the more talented and creative employees will be attracted to your organization. The results are far-reaching because then you can strengthen and expand your organization through a skilled workforce.

Think of Microsoft or Google for example. The dream of the most skilled and talented computer programmers in the world is to work in these organizations. Successful branding of organizations has established them in a huge market as well as turned them into aspiring organizations

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